Plan.b4 aims to raise awareness of environmental conservation in Hong Kong, help citizens understand the crises faced by local endangered animals today, and educate them about ecological conservation and environmental protection. We hope to engage the younger generation by using interesting and educational family-oriented games to teach them about local endangered species from a young age. In addition to launching a series of everyday products, we also have two main products: a simpler board game and a more advanced and complex card game.
Our board game is designed specifically for children aged 6 to 12, featuring cute animal characters, attractive designs, and easy-to-understand gameplay, making it suitable for families to play together. While engaging in the game, the educational elements will help them recognize the various threats faced by endangered animals and learn ways to assist these critically endangered species.
As for the audience aged 12 to 20, we will introduce a more advanced and complex card game. This game allows players to understand how human behavior intensifies or even causes the extinction crisis of endangered animals through logical thinking and rational analysis, increasing their awareness, understanding, and concern for these species.
Additionally, aside from our main products, we offer a series of everyday products aimed at the general public of different age groups, incorporating elements of seven themed local endangered animals from Plan.b4. We hope to remind the public that endangered animals and environmental conservation are closely related to their lives through these products.






